This book was on every best-of list last year – even Bill Gates recommended it. I picked this up at a friend’s wedding (where she gave books as return gifts – super awesome idea!) and I must say, I wasn’t disappointed.
Shoe Dog is Phil Knight’s memoir, chronicling Nike’s rise from an idea he had for his MBA thesis to its going public in 1980. Knight writes about his early years as founder of Blue Ribbon Sports, selling Onitsuka’s Tiger shoes from his car while holding down a job, the medley of colorful characters who join him as he builds his shoe business, the feud with Onitsuka that leads to Nike’s birth, and the various obstacles thereon.
Nike’s origins story isn’t as well-publicized as Apple or Facebook (at least in my corner of the world), so it was with some surprise that I read that Nike had been embroiled in multiple lawsuits and investigations in its formative years. But what caught my attention was Phil’s team. Phil is a reticent, no-praise type boss, the one who just grunts when you get 2x your targets, and while his ambition for growth is what drives Nike, the others, like prolific letter-writing Employee Number One Jeff Johnson, or wheelchair-bound wizard Bob Woodell, are what build it. Knight’s style of writing is warm and funny, and he manages to make even the biggest crises come off, not as earth-shattering dramas, but as big difficulties that can be surpassed.
What permeates the book is a genuine love for running. In many business memoirs, the person becomes bigger than the thing he/she is building, but for Phil, it’s sports first. He is heartfelt about his admiration for Bill Bowerman, the coach who was his business partner and designed many of his hit shoes, and he dedicates almost an entire chapter to runner Steve Prefontaine and his life. This passion is what draws you into the book, and it is what lingers on long after you finish it.